To build a successful online business you need to do more than just choose an ecommerce platform and then sit back and watch the revenues pour in. With growing competition from global vendors, savvy online entrepreneurs know they need to do everything in their power to increase profits. One excellent way to boost sales is to analyze where shoppers are abandoning…
Have you been using content marketing to generate leads for your business and build your company’s reputation? Have you been offering blog posts on your own site or LinkedIn Pulse, yet are seeing dwindling audience engagement numbers? While generating informative, useful and/or entertaining content is essential for ongoing brand building, your efforts to create valuable blog posts on a regular…
Has your website traffic hit a plateau? Are you seeing your Google Analytics numbers flat line? If your business is just plodding along but isn’t growing at a steady rate, it might be time to take a long, hard look at your engagement rates. Diving into your audience data can give you clear insights as to where potential customers are…
Everybody who runs a business that provides services to clients knows that if you don’t meet expectations, you will be fired. In fact, even people who don’t manage their own company have probably been in situations where they are a client who has decided to terminate a business relationship (for instance, have you ever canceled a cell phone contract because…
Whether you write for a living or only publish a few hundred characters to social media once in a while, there is a good chance you have encountered an online troll. A troll is somebody who will say (or in this case post) an inflammatory statement — not because it is what they actually believe, but because they want to…
Negative online reviews can be a public relations and online reputation nightmare. Online reviews have a way of putting power in the hands of consumers. And since we are all consumers at one time or another, this is actually a good thing. If you have a consumer gripe, you can strike back at a business by leaving an online review…
It is a titillating but ugly story that provides teachable moments. The two leading characters are not sympathetic figures. Donald Sterling is an 80 year-old billionaire who owns the Los Angeles Clippers professional basketball team. “V. Stiviano” is a 31 year-old woman of mixed African American and Mexican heritage and calls herself an artist, writer, chef, poet, stylist and…
If you are going to start or sustain a public relations effort, there are some fundamentals to keep in mind, especially if it concerns the privacy or reputation of someone else. If you are writing anything for public release, you must concern yourself with libel. Libel is published or widely disseminated defamation. Defamation is a statement which is false that…
The “Editor with Attitude” Series. Ditch the bad English. Literacy is an awesome weapon. If you really want to get noticed, use literacy as a weapon. Develop this weapon every day. If that idea bores you, well then consider the benefits. “Literacy is sexy!” Someone who had a significant place in my life some years ago said that to…
If you want to be understood, stop doing this crap NOW! “We want to talk right down to earth in a language that everybody here can easily understand.” –Malcolm X Consider these common examples of corporate-speak and military-speak. “We are going to triangulate with Jim over in AP before moving forward.” “Our T & E is trending above plan…
