The Triumph Classic Public Relations Series. Fundamentals of Crisis Management. Everybody blows it sometimes. Not everybody does so in a spectacularly public fashion. If you have received negative coverage, there are some principles that if adhered to, will minimize and repair damage to your public reputation. It does not matter if you are the subject of one unfavorable story…
The Triumph Classic Public Relations Series. Take Charge of How the Public Sees You If your business or life is in the public, it would be ideal if you were the subject to nothing but positive reporting. Public leadership will inevitably invite problems and criticism. Handle it properly and it is possible that you may come out stronger than…
The Triumph Classic Public Relations Series. Handle Reporters the Right Way. Reporters will try your patience and sanity. Deal with them properly and gain outsized and lasting benefits. This is not complicated. If you are skilled in leadership and handling people with diplomacy and strength, you can emerge well from a media encounter, and the story will reflect it.…
The Triumph Classic Public Relations Series. The Nature of News. Understand the nature of news in order to be newsworthy and get the sort of coverage you desire. As you strive to Get Noticed, your public relations effort will employ many tactics. You use social media, you write search-engine optimized (SEO) blogs and website copy, and you integrate all…
The Triumph SEO Series. Create opportunities and find gold in the Long Tail! When people search for you or your business on the internet, they use specific words such as your name or the name of your business. These keywords, if you will, about you are not common unless you are a household name or your business is. These…
The Triumph SEO Series. Your website will be rated, so optimize it constantly! Small businesses and large businesses alike practice public relations through publishing blogs and articles. Such articles yield search engine optimization benefits if done right. Search engines such as Google have algorithms that reward usefulness. There is also a human factor involved. You may or may not…
Search Engine Optimization (SEO) is a 21st century method of public relations, and it has become surprisingly effective. In short, SEO is the development of website visibility of a web page or website in a search engine’s unpaid or “natural” search results. Since almost everyone researches on the internet now, search engines provide what the Yellow Pages did in past…
Entrepreneurs on tight budgets often assign a low priority to public relations (PR). Many startup business owners don’t understand PR or think it is a frivolity, so they don’t hire a firm to do it nor invest in the in-house talent to do it. However, I must point out the obvious. What do you find to be more credible,…
Information is free. Shape it and benefit from it. James Chittenden, Triumph Business Communications Maybe you have bought and sold stocks or mutual funds before. Have you ever hired a financial advisor? A couple of generations ago, financial advisors were called stockbrokers, and still are in some circles. Stockbrokers once charged very large commissions for buying or selling stocks for…
