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The “Editor with Attitude” Series. If you want to be understood, stop doing this crap NOW!

  If you want to be understood, stop doing this crap NOW! “We want to talk right down to earth in a language that everybody here can easily understand.” –Malcolm X Consider these common examples of corporate-speak and military-speak. “We are going to triangulate with Jim over in AP before moving forward.” “Our T & E is trending above plan…

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The Triumph Classic Public Relations Series. Fundamentals of Crisis Management.

  The Triumph Classic Public Relations Series. Fundamentals of Crisis Management. Everybody blows it sometimes. Not everybody does so in a spectacularly public fashion. If you have received negative coverage, there are some principles that if adhered to, will minimize and repair damage to your public reputation. It does not matter if you are the subject of one unfavorable story…

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The Triumph Classic Public Relations Series. Handle Reporters the Right Way.

  The Triumph Classic Public Relations Series. Handle Reporters the Right Way. Reporters will try your patience and sanity. Deal with them properly and gain outsized and lasting benefits. This is not complicated. If you are skilled in leadership and handling people with diplomacy and strength, you can emerge well from a media encounter, and the story will reflect it.…

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The Triumph SEO Series. Your website will be rated, so optimize it constantly!

  The Triumph SEO Series. Your website will be rated, so optimize it constantly! Small businesses and large businesses alike practice public relations through publishing blogs and articles. Such articles yield search engine optimization benefits if done right. Search engines such as Google have algorithms that reward usefulness. There is also a human factor involved. You may or may not…

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