If you are going to start or sustain a public relations effort, there are some fundamentals to keep in mind, especially if it concerns the privacy or reputation of someone else. If you are writing anything for public release, you must concern yourself with libel. Libel is published or widely disseminated defamation. Defamation is a statement which is false that…
The “Editor with Attitude” Series. Ditch the bad English. Literacy is an awesome weapon. If you really want to get noticed, use literacy as a weapon. Develop this weapon every day. If that idea bores you, well then consider the benefits. “Literacy is sexy!” Someone who had a significant place in my life some years ago said that to…
If you want to be understood, stop doing this crap NOW! “We want to talk right down to earth in a language that everybody here can easily understand.” –Malcolm X Consider these common examples of corporate-speak and military-speak. “We are going to triangulate with Jim over in AP before moving forward.” “Our T & E is trending above plan…
The Triumph Classic Public Relations Series. Fundamentals of Crisis Management. Everybody blows it sometimes. Not everybody does so in a spectacularly public fashion. If you have received negative coverage, there are some principles that if adhered to, will minimize and repair damage to your public reputation. It does not matter if you are the subject of one unfavorable story…
The Triumph Classic Public Relations Series. Take Charge of How the Public Sees You If your business or life is in the public, it would be ideal if you were the subject to nothing but positive reporting. Public leadership will inevitably invite problems and criticism. Handle it properly and it is possible that you may come out stronger than…
The Triumph Classic Public Relations Series. Handle Reporters the Right Way. Reporters will try your patience and sanity. Deal with them properly and gain outsized and lasting benefits. This is not complicated. If you are skilled in leadership and handling people with diplomacy and strength, you can emerge well from a media encounter, and the story will reflect it.…
The Triumph Classic Public Relations Series. The Nature of News. Understand the nature of news in order to be newsworthy and get the sort of coverage you desire. As you strive to Get Noticed, your public relations effort will employ many tactics. You use social media, you write search-engine optimized (SEO) blogs and website copy, and you integrate all…
The Triumph SEO Series. Create opportunities and find gold in the Long Tail! When people search for you or your business on the internet, they use specific words such as your name or the name of your business. These keywords, if you will, about you are not common unless you are a household name or your business is. These…