In February 2016, Zapier introduced multi-step recipes (or zaps as Zapier calls them) for those with a penchant for multi-tasking. These multi-step recipes let you automate tasks with multiple steps, leaving you more time to attend to other important matters. While these multi-step recipes are an awesome addition to the Zapier line-up of recipes, they are by no means the ‘meat and potatoes’ of Zapier’s awesomeness. Zapier’s usefulness comes from their ability to automate tasks business owners deal with everyday. For many business owners, managing their Facebook page is an integral part of their daily work routine. With Zapier recipes, Facebook page management becomes automated, allowing more time to focus on other essential activities. If you’re a business owner using Facebook to grow your company, following are five Zapier recipes you might want to consider using to take control of your Facebook management duties:
RSS to Facebook
The RSS to Facebook recipe will automatically post new additions to your RSS feed to your business’ Facebook page. No more having to log into Facebook just to update your brand’s wall; with this recipe activated, posting is easy.
WordPress to Facebook
If your business’ website is built upon WordPress, the WordPress to Facebook recipe is another must-activate option. Each time you add a new post to your company blog, Zapier will instantly update your Facebook page with your new post. Social media made simple, right?
Instagram to Facebook
Using Instagram as your visual marketing tool of choice? You’ll love Zapier’s Instagram to Facebook recipe. Whenever you add a new image to your Instagram feed, your image will be shared with your Facebook followers too. Talk about social media double-duty, right?
Facebook to LinkedIn
If you are attempting to build your company’s social profile on LinkedIn, the Facebook to LinkedIn recipe is a must-use tool. Your LinkedIn page will instantly be updated each time your company shares a post on Facebook. As LinkedIn becomes an ever-stronger platform for both B2C and B2B outreach, companies making a concerted effort to frequently post updates on their LinkedIn page will stand out over those with a barren LinkedIn company page.
Google Calendar to Facebook
To keep your Facebook followers apprised of upcoming business events, use the Google Calendar to Facebook recipe. Your company’s Facebook page will instantly be updated with upcoming events, so you never have to worry about promoting an event in time. This recipe is like having a personal assistant monitoring your calendar and keeping your brand’s followers informed.
Once you discover the power of Zapier for Facebook marketing, you’ll be kicking yourself for not having discovered it sooner. You can focus on other important social media marketing tasks, knowing your Facebook posts are being attended to. Do you think you’ll be incorporating Zapier into your social networking efforts?
