Professionals in this field, including doctors, need to position themselves as credible, reliable, and effective. There are many ways to do this, but they all require clear and effective communication with the public. This is easier said than done, because there are many different “publics”. Healthcare consumers are a public, as are insurers, regulators, hospitals, universities. So are major producers of medical devices, equipment, and pharmaceuticals.

Staying relevant and current requires public relations efforts. However, public relations earns you far more credibility than advertising and does so at a relatively low cost. Whether your brand is that of a practice, business, government agency, nonprofit, or as an individual, it relies on credibility. This will position you and your practice favorably and enhance your visibility. Public relations is an excellent marketing strategy for excellent healthcare and biotech professionals. It will help you to become a preferred “go-to” resource in your profession.