Are you creating a new business? If so, you know what it is like to leave your comfort zone. Starting a business can be financially exhausting and labor intensive and chances are that you don’t have much help.
Even with solid personal financial resources, success is not guaranteed. According to the U.S. Small Business Administration, about two thirds, or 66 percent of businesses last beyond the first two years. After four years, the number of surviving businesses is roughly 44 percent.
Entrepreneurs don’t get many breaks. They must create their own luck. Credible media coverage goes a long way toward helping a new business survive and grow. Whatever your business is, it has a story. Your business is doing something that is different, compelling, and worthy of interest in your community.
Triumph adds value by helping you to demonstrate the value you add to the right public at the right time.
Financial Services and Banking
Many public relations firms serve the banking and finance industry. However, very few of these firms employ people with an actual understanding of this industry, much less, a background in it.
Our president was a business banker, licensed financial advisor, and insurance agent. We offer a deep understanding of issues related to finance, capital markets, and banking.
Compliance and legal issues present many roadblocks to banks and financial services companies wishing to publicly position themselves. We understand the constraints. While such considerations are a reason to exercise caution, they are rarely a reason to avoid the media. We have developed and executed highly effective plans for clients in this industry, with seven-figure results.
If you offer banking, capital, investment, or insurance services and need to engage the media, or the media has contacted you, contact us.
If your work is charitable, chances are that you are not doing it for the money. Most of us do it for wealth of the heart, not the wallet. Nonetheless, you likely have development requirements that must be met in order to keep your doors open, fulfill your mission, and meet your commitments.
We can help you meet your responsibilities with strategic engagement, and by helping you to tell your story to influencers, donors, members, and customers.
Government at all levels is at all times subject to intense media interest. It should be. All platitudes aside about, “…the public’s right to know”, such interest is healthy and keeps officials accountable. However, the media has a duty to keep coverage accurate and balanced. When it is not, a qualified and experienced public relations firm can assist, whether with a government or non-government client.
We have worked with government clients, and other clients who required engagement with elected (or non-elected) officials. A “win-win” approach offers the best chance at success.
Even in situations that do not involve media coverage, Triumph can assist with policy-makers, interest groups, or regulators at all levels. Whether it is necessary to build consensus or influence an issue, we can devise a strategy to help to bridge the gap between public and private interests.
At Triumph, we have written stories for publication for athletes. Specifically, we have helped amateur and professional boxers and mixed martial arts fighters tell their stories to the public. We have also assisted training gyms with media inquiries and proactive coverage for events. Additionally, we have practiced crisis communications for a state sanctioning body.
If you are an athlete, we can raise your profile on your terms, connecting you with organizations and brands that are consistent with who you are.
Regardless of your specialty, health care in America is changing for you and for your patients. Medical professionals are regarded as esteemed and credible if they are able to educate the public in simplified, understandable terms. Raise your profile the right way. We can help you become a go-to expert for reporters, producers, and editors who cover the healthcare sector.