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Residential School Survivor Grand Chief Ronald Derrickson and Family Mourn Children’s Deaths at Canada Residential Schools

Residential School Survivor Grand Chief Ronald Derrickson and Family Mourn Children’s Deaths at Canada Residential Schools

The recent discovery of hundreds of children’s bodies at Kamloops Residential School confirms a heartbreaking reality for Indigenous people in Canada and provided a major break in efforts to solve a decades-old mystery for many of Canada’s Indigenous families with missing children. The dead include relatives of Grand Chief Ronald Derrickson. Canada’s Residential School system was a nationwide effort by…

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You too can harness power from an unexpected source.

You too can harness power from an unexpected source.

In 1752, Benjamin Franklin harnessed the power of lightning with his famous “kite” experiment. Channeled and directed properly, lightning provides power and electricity. However, lightning can also destroy whatever it strikes. Media attention is like lightning! Public attention can alter fortunes within hours. But it is only effective if it is credible. Edelman, one of the world’s largest public relations…

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Military justice. Maybe it is time to call the General out

Military justice. Maybe it is time to call the General out

Occasionally, a general or admiral sets a senseless policy, makes an inexplicable decision, and generally speaking (no pun intended), shows poor leadership in the administration of military justice. Anyone who has served in any branch of the U.S. military has witnessed harsh punishment where leniency was warranted, and witnessed leniency where harsh punishment was warranted. It is unsettling to see…

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11 Incredible Sites With Stunning Free Stock Photos to boost your #ContentMarketing

11 Incredible Sites With Stunning Free Stock Photos to boost your #ContentMarketing

Creative visuals as a part of your content marketing strategy can help you create a strong presence online while giving your followers the ability to engage, share and advocate for your brand. Every social media post, blog post or eBook presents an opportunity to tellĀ a story to make a deeper connection with your audience. When you look at every text-based…

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Using Facebook to Grow Your Business? The 5 Essential Zapier Recipes You Should Be Using

Using Facebook to Grow Your Business? The 5 Essential Zapier Recipes You Should Be Using

In February 2016, Zapier introduced multi-step recipes (or zaps as Zapier calls them) for those with a penchant for multi-tasking. These multi-step recipes let you automate tasks with multiple steps, leaving you more time to attend to other important matters. While these multi-step recipes are an awesome addition to the Zapier line-up of recipes, they are by no means the…

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Want to Grow Your Business Globally? The Surprising Social Networks You Might be Overlooking

Want to Grow Your Business Globally? The Surprising Social Networks You Might be Overlooking

According to January 2016 data from Statista , the popularity ranking of global social media networks is quite surprising. North Americans might think LinkedIn ranks near the top of social networking favorites, but it is in last place among global users. If you’ve been attempting to build brand authority by posting content on Linkedin, you might reap more benefits by…

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Building Brand Authority – 7 Critical Components of a Well-Honed Brand Strategy

Building Brand Authority – 7 Critical Components of a Well-Honed Brand Strategy

If you hope to develop a strong identity as a company, it is imperative you develop a well-honed brand strategy. You can’t expect to build brand authority with a hit-and-miss outreach plan. From your social media marketing initiatives to your content marketing outreach efforts, you need to plan your moves like a General readying the troops. If you want customers…

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How to Drive Network Growth on LinkedIn – 5 Powerful Tools You Need in Your Arsenal

How to Drive Network Growth on LinkedIn – 5 Powerful Tools You Need in Your Arsenal

With 100 million unique visiting members as of the fourth quarter of 2015, LinkedIn is a social network too powerful to ignore . Whether you’re a business owner wanting to build profitable connections within your sector or an entrepreneur seeking introductions for your startup, the potential of LinkedIn as a major introduction factory is undeniable. Companies are utilizing LinkedIn’s publishing…

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Big Data for SaaS – 5 Powerful Resources Every SaaS Business Should Be Investigating

Big Data for SaaS – 5 Powerful Resources Every SaaS Business Should Be Investigating

Customer acquisition and retention. Profit forecasting and monthly sales analysis. Subscription rate analysis and marketing spend. These are just a few of the multiple metrics you have to monitor when you run a software-as-a-service business. Tracking your business’ data can feel like a full-time job. Thanks to savvy entrepreneurs in the data analytics space, there are now more tools than…

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