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Tactical Public Relations for Business: Redirect the Attacks of Your Adversaries Against Them.

Tactical Public Relations for Business: Redirect the Attacks of Your Adversaries Against Them.

  It is a titillating but ugly story that provides teachable moments. The two leading characters are not sympathetic figures. Donald Sterling is an 80 year-old billionaire who owns the Los Angeles Clippers professional basketball team. “V. Stiviano” is a 31 year-old woman of mixed African American and Mexican heritage and calls herself an artist, writer, chef, poet, stylist and…

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