The “Editor with Attitude” Series. Ditch the bad English. Literacy is an awesome weapon. If you really want to get noticed, use literacy as a weapon. Develop this weapon every day. If that idea bores you, well then consider the benefits. “Literacy is sexy!” Someone who had a significant place in my life some years ago said that to…
If you want to be understood, stop doing this crap NOW! “We want to talk right down to earth in a language that everybody here can easily understand.” –Malcolm X Consider these common examples of corporate-speak and military-speak. “We are going to triangulate with Jim over in AP before moving forward.” “Our T & E is trending above plan…
The Triumph Classic Public Relations Series. Fundamentals of Crisis Management. Everybody blows it sometimes. Not everybody does so in a spectacularly public fashion. If you have received negative coverage, there are some principles that if adhered to, will minimize and repair damage to your public reputation. It does not matter if you are the subject of one unfavorable story…